Privacy Policy

Last updated: July 1, 2026

LumeraMD (LumeraMD, we, us, or our) respects your privacy and is committed to protecting the personal and health information you share with us. This Privacy Policy explains what information we collect, how we use and disclose it, and the choices you have. It applies to our website, our online consultation and intake services, and related communications (collectively, the Services).

By using the Services, you agree to the collection and use of information in accordance with this Policy. If you do not agree, please do not use the Services.

1. Information we collect

We collect information you provide directly and information generated automatically when you use the Services.

  • Account and contact information: name, email address, phone number, shipping and billing address, and date of birth.
  • Health information: the medical history, symptoms, medications, and other health details you submit through your consultation and intake, which are shared with licensed providers to evaluate whether therapy is appropriate.
  • Payment information: payment card or other billing details, processed by our third-party payment processors. We do not store full card numbers on our systems.
  • Order and prescription information: products requested, prescriptions issued by providers, and fulfillment and shipping details from partner pharmacies.
  • Usage and device information: IP address, browser type, device identifiers, pages viewed, and interactions, collected through cookies and similar technologies.

2. How we use your information

  • To provide the Services, including facilitating your consultation, connecting you with licensed providers, and coordinating fulfillment with partner pharmacies.
  • To process orders, payments, and shipping, and to communicate about your account, prescriptions, and orders.
  • To provide customer support and respond to your inquiries.
  • To improve, personalize, and secure the Services and to develop new features.
  • To send administrative and, where permitted, marketing communications (you may opt out of marketing at any time).
  • To comply with legal, regulatory, and pharmacy or provider recordkeeping obligations, and to detect and prevent fraud or misuse.

3. Health information and telehealth

Health information you provide is used to facilitate a medical evaluation by licensed providers and, where appropriate, fulfillment by licensed pharmacies. These providers and pharmacies are independent and may maintain their own records of your care as required by law. Depending on the parties involved and applicable law, some of your health information may be protected under laws such as HIPAA and applicable state privacy laws. We apply administrative, technical, and physical safeguards designed to protect this information.

4. How we share information

We do not sell your personal health information. We share information only as needed to provide the Services or as required by law, including with:

  • Licensed medical providers who review your intake and determine whether to issue a prescription.
  • Licensed pharmacies that prepare and ship prescribed therapy.
  • Service providers that support us with payment processing, hosting, analytics, shipping, and customer communications, under contractual confidentiality obligations.
  • Legal and safety recipients, when required by law, subpoena, or to protect the rights, safety, or property of you, LumeraMD, or others.
  • Business transfers, in connection with a merger, acquisition, financing, or sale of assets, subject to this Policy.

5. Cookies and tracking technologies

We and our partners use cookies, pixels, and similar technologies to operate the Services, remember your preferences, measure performance, and support marketing. You can control cookies through your browser settings; disabling some cookies may affect functionality. Where required, we honor recognized opt-out preference signals. See our Your Privacy Choices page for more.

6. Data security

We maintain reasonable safeguards designed to protect your information against unauthorized access, loss, or misuse. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

7. Data retention

We retain personal and health information for as long as needed to provide the Services and to comply with legal, tax, medical, and pharmacy recordkeeping requirements. Retention periods for medical records are often set by law and may extend for several years.

8. Your rights and choices

Depending on where you live, you may have rights to access, correct, delete, or receive a copy of your personal information, to opt out of certain processing, and to withdraw consent. To exercise these rights, contact us using the details below. We will respond as required by applicable law and may need to verify your identity. You will not be discriminated against for exercising your rights.

9. Children

The Services are intended only for adults 18 years of age or older. We do not knowingly collect information from anyone under 18. If you believe a minor has provided us information, please contact us so we can delete it.

10. Third-party links

The Services may link to third-party websites or services that we do not control. This Policy does not apply to those third parties, and we encourage you to review their privacy practices.

11. Changes to this Policy

We may update this Policy from time to time. We will post the updated version with a new effective date and, where required, provide additional notice. Your continued use of the Services after changes take effect constitutes acceptance.

12. Contact us

Questions or requests regarding this Policy can be sent through our Contact page.

This Privacy Policy is provided for general informational purposes and does not constitute legal advice.